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App Marketing Plan Template

App marketing plan

If your apps are strategic to your business, they should have the backing of a formal marketing plan. Today, we would like to give you the key part of the mobile marketing plan which you can use before start any mobile campaigns. Those parts are very crucial  for the senior marketers  because it will give them a bigger picture of what  they will do and what needs to be done in order to manage successful  mobile marketing campaign and also will help to find them in which area there needs to be improvements.

  1. What is your App name?
  2. Which Platforms you will be promoting? (iOS, Android, etc.)
  3. Whats is your marketing goals? (Rank, organic users, downloads, cost-per-download, loyal users, revenue, other)
  4. What is going to be your key performance indicators? (Clicks to online store, in-app purchase, session length, repeat usage, other)
  5. What is the Geographies? (Countries in which to run marketing programs.)
  6. Which marketing channels are you going to use? (Mobile ad media, PR, social media, display ads, search engine marketing, emails, etc).
  7. Which mobile media channels are you going to use? (Mobile ad networks, incent networks, bidding exchanges, etc.)
  8. What is your Media plan? (List ad networks, timeframe, cost structure [CPC, CPI, etc])
  9. App store landing pages (Components, creation, responsibilities)
  10. Whats is the marketing attribution and optimization strategy?(What is the strategy, technology usage, responsibilities)
  11. Does your Ad network  require SDK integration with your apps? (Requirements, responsibilities)
  12. Are you going to use any outside vendors? (Ad agency role, partner selection, technologies)
  13. Localization/translation (Languages, vendor)
  14. Measurement and reporting (What is being measured, how, frequency)